The Fall of Twiga Foods: Lessons from a Promising Venture Gone Awry
Twiga, once a beacon of innovation and potential in the African agribusiness sector, aimed to revolutionize the way agricultural produce was sourced and distributed in Kenya. Founded in 2014, Twiga Foods sought to bridge the gap between small-scale farmers and vendors by creating an efficient, tech-driven supply chain. Despite its early promise and significant investment, […]
